YouTube, as you may have observed, has a lot of advertising. This is because YouTube is a commercial website, and revenue is generated through advertising. However, YouTube is completely free to use for users. YouTube employs a set of rules in order to maximize profits, largely from unskippable ads on YouTube .
Because YouTube has millions of visitors daily, businesses may easily buy ad space on their websites. Advertisers pay for the adverts that appear on YouTube, and YouTube then distributes the funds to video creators based on their popularity and number of views.
Why can’t I skip ads on YouTube?
There are many reasons why you may have noticed an increase in the number of advertisements you view on YouTube videos recently. YouTube’s advertising has been more aggressive since 2021.
Many YouTube content creators have also been impacted by the enormous number of advertisements on their videos. It has ridiculously reduced their viewership.
YouTube has not explained the surge in advertisements. However, we know why the number of YouTube advertisements has recently increased.
YouTube has revised its Monetization Policy.
As you may be aware, the YouTube Partner Program enables channel owners to monetize their content by placing advertisements on it. Creators with over 1,000 subscribers and 4000 view hours are eligible to participate in the program. The creator cannot join the YouTube Partner program if the threshold is not met.
But everything has changed now. Whether or not creators are members of the YouTube partner program, ads will be automatically inserted into all their videos. If the creator is not a member of the YouTube Partner Program, he will not receive any revenue from the aired ads. So, if you think that by watching the advertising, you are helping the creator, think again.
According to analysts, this shift is part of an effort to increase ad revenue and encourage users to subscribe to YouTube Premium, a monthly membership service.
Creator Monetization setting
Another reason why you might see more unskippable advertisements on YouTube videos is because of the Creator’s YouTube Monetization settings. As seen in the images, a YouTube partner program creator can broadcast four different sorts of advertisements on their videos: skippable ad videos, non-skippable ad videos, bumper ads, and overlay ads.
Unskippable adverts are 15- to 20-second videos that force viewers to watch the entire video before returning to the original. Ads that can’t be skipped usually appear before and after a video. Unskippable adverts only appear on videos that are at least 8 minutes long. So if you see more and more unskippable adverts, you’re watching longer videos.
Promoting YouTube premium
YouTube has increased the number of advertising on its free version of YouTube to give users more incentive to switch to YouTube Premium. It’s as if they’re aggravating YouTube users with advertisements and providing them a reason to upgrade to YouTube Premium to avoid the ads and distractions.
Some argue that this argument is false because YouTube generates far more money from adverts than it does with YouTube Premium. Whatever the reasons but it isn’t helping YouTube users.
What can you do about unskippable ads on YouTube?
There isn’t much you can do about YouTube’s unskippable advertising. There was a YouTube Vanced program that assisted in removing adverts from YouTube, but Google LLC recently shut down YouTube Vanced. However, there are still a few methods available to help you remove the advertisements.
Ad Blocker – You can use AdBlocker to block unskippable adverts, but you’ll have to give up the YouTube app because it only works on desktop and smartphone browsers.
YouTube Premium – The YouTube Premium is the next choice on our list, and you might not like it. Obviously, no one wants to pay to use a free service, but YouTube hasn’t left any option. In any case, YouTube Premium costs $11.99 a month, but new users can get a free one-month trial.
Advertisers are drawn to YouTube’s massive user base and the huge amount of data it collects on users and their behavior. In 2020, YouTube made $20 billion from ad revenue alone.
YouTube commercials are well-known for being extremely effective and popular. YouTube will have to determine if it is more vital to listen to its creators and users or more concerned with making money.